


At the intersection of ticketing, data, and marketing
At the intersection of ticketing, data, and marketing
WHY WEIRD FISHES
I’ve spent many years working in ticketing, data, and live entertainment, helping hundreds of organisations around the world grow and improve the way they connect with their audiences. That experience has given me a unique perspective on what works (and what doesn’t). With Weird Fishes, I want to keep things practical - taking what I know, listening to your challenges, and working with you to turn ideas into results.
I’ve spent many years working in ticketing, data, and live entertainment, helping hundreds of organisations around the world grow and improve the way they connect with their audiences. That experience has given me a unique perspective on what works (and what doesn’t). With Weird Fishes, I want to keep things practical - taking what I know, listening to your challenges, and working with you to turn ideas into results.

Martin Gammeltoft, founder
SERVICES
How can we help?
Weird Fishes provides a range of services and custom projects.
Get in touch to discuss what you need.
Optimise Sales Strategies
Identify sales drivers, map segments and channels and turn it all into strategies that work
Optimise Sales Strategies
Identify sales drivers, map segments and channels and turn it all into strategies that work
Optimise Sales Strategies
Identify sales drivers, map segments and channels and turn it all into strategies that work
Boost marketing
Improve marketing processes, identify strategies for data capture and activation and create efficient playbooks
Boost marketing
Improve marketing processes, identify strategies for data capture and activation and create efficient playbooks
Boost marketing
Improve marketing processes, identify strategies for data capture and activation and create efficient playbooks

Systems for success
Map out your platform ecosystem, identify improvement potential and get suggestions on best fitting partners

Systems for success
Map out your platform ecosystem, identify improvement potential and get suggestions on best fitting partners

Systems for success
Map out your platform ecosystem, identify improvement potential and get suggestions on best fitting partners
FAQ'S
Frequently Asked Questions
Find quick answers to the most common questions
Still Have Questions?
Still have questions? Feel free to get in touch with us today!
What areas do you specialise in?
I focus on ticketing strategies, data use, digital marketing, customer experience, and commercial growth for organisations in live entertainment, sports, and culture.
Can you take on both strategy and hands-on execution?
Yes. I enjoy shaping long-term strategy, but I’m equally comfortable rolling up my sleeves to deliver campaigns, processes, or partner activations.
Can you help us if we’re outside Denmark?
Yes — I work with clients across Europe and beyond. Most of my work can be done remotely, but I also travel when it makes sense.
Do you work alone, or do you collaborate with others?
Most projects are handled by me personally. For larger or specialised tasks, I draw on a trusted network of partners and freelancers.
Do you work under NDAs and standard consultancy agreements?
I follow standard consultancy practice — including NDAs and data protection agreements where required.
FAQ'S
Frequently Asked Questions
Find quick answers to the most common questions
Still Have Questions?
Still have questions? Feel free to get in touch with us today!
What areas do you specialise in?
I focus on ticketing strategies, data use, digital marketing, customer experience, and commercial growth for organisations in live entertainment, sports, and culture.
Can you take on both strategy and hands-on execution?
Yes. I enjoy shaping long-term strategy, but I’m equally comfortable rolling up my sleeves to deliver campaigns, processes, or partner activations.
Can you help us if we’re outside Denmark?
Yes — I work with clients across Europe and beyond. Most of my work can be done remotely, but I also travel when it makes sense.
Do you work alone, or do you collaborate with others?
Most projects are handled by me personally. For larger or specialised tasks, I draw on a trusted network of partners and freelancers.
Do you work under NDAs and standard consultancy agreements?
I follow standard consultancy practice — including NDAs and data protection agreements where required.
FAQ'S
Frequently Asked Questions
Find quick answers to the most common questions
Still Have Questions?
Still have questions? Feel free to get in touch with us today!
What areas do you specialise in?
Can you take on both strategy and hands-on execution?
Can you help us if we’re outside Denmark?
Do you work alone, or do you collaborate with others?
How do you ensure confidentiality?
